Go to market readiness audit and plan

Updated, October 23rd 2025.

You’ve just secured funding, launched something new, hit a growth plateau, or are expanding into new waters. You want clear visibility into what’s working, what’s not, and what to do next, without fluff.

Self-diagnose your GTM readiness and growth gaps

📋 Part 1: Growth Trigger Snapshot

Why define a GTM plan now? Choose all that apply:

• ☐ We just raised VC or angel funding

• ☐ We launched a new product, service or major update

• ☐ Growth has plateaued—we’re not scaling like before

• ☐ We are pivoting our business model

• ☐ We’re entering new international markets

• Other: _____________________

• Using and tracking AI already?
  ☐ Yes
  ☐ No
  ☐ Testing / unsure what tools to use

🧠 Part 2: GTM Clarity Check

How solid is your current Go-To-Market foundation?

ICP & buyer personas:

✅ Strong

🟡 Average

🔴 Needs Work

Messaging, value prop and AI-driven brand visibility:

✅ Strong

🟡 Average

🔴 Needs Work

Positioning vs competitors:

✅ Strong

🟡 Average

🔴 Needs Work

Go-to-market strategy:

✅ Strong

🟡 Average

🔴 Needs Work

Sales & marketing alignment:

✅ Strong

🟡 Average

🔴 Needs Work

Funnel visibility (metrics + ROI):

✅ Strong

🟡 Average

🔴 Needs Work

Team skills, capabilities and resourcing:

✅ Strong

🟡 Average

🔴 Needs Work

📈 Part 3: Demand Generation Signals

What growth engines are currently in motion?

• Outbound Sales (cold email, SDRs, outbound AI tools):

  ☐ Yes / ☐ No.

  Performance: 🚀 / 🛶 / 💀

• Paid Ads (LinkedIn, Google):

  ☐ Yes / ☐ No.

  Performance: 🚀 / 🛶 / 💀

• Content Marketing/GEO, SEO (blog, SEO/GEO, AI-first content):

  ☐ Yes / ☐ No.

  Performance: 🚀 / 🛶 / 💀

• Organic Social (LinkedIn, founder-led content):

  ☐ Yes / ☐ No.

  Performance: 🚀 / 🛶 / 💀

• Email Nurture & CRM:

  ☐ Yes / ☐ No.

  Performance: 🚀 / 🛶 / 💀

• Events, Partnerships, PR:

  ☐ Yes / ☐ No.

  Performance: 🚀 / 🛶 / 💀

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🎯 Part 4: Sales Process + Customer Journey Deep Dive

🧭 Customer Journey Mapping

Where do most prospects enter your funnel?
☐ Outbound Sales
☐ Paid Ads
☐ Organic Search
☐ Partnerships / Referrals
☐ Events or Webinars
☐ Other (for example, via AI chats/AI search): ______________

Where do they typically drop off?
☐ Don’t convert from awareness
☐ No demo booked
☐ Post-demo ghosting
☐ Proposal stage
☐ Legal / procurement
☐ Churn after onboarding
☐ Other: _________

What channels or content move them forward best?
☐ Case studies
☐ ROI calculators
☐ 1:1 demo/discovery
☐ Founder blogs/social media posts/videos
☐ Whitepapers / eBooks
☐ AI-powered email follow-ups

Top 3 buyer pain points (in their words)

1. _________________________

2. _________________________

3. _________________________

What are they trying to achieve? (Top 3 Buyer Goals)

1. _________________________

2. _________________________

3. _________________________

📊 Product-Market Fit Check

• We solve a clear pain:

  Strong ☐ / Moderate ☐ / Weak ☐

• Customers "pull" for the product:

  Strong ☐ / Moderate ☐ / Weak ☐

• We hear consistent objections:

  Strong ☐ / Moderate ☐ / Weak ☐

• NPS or qualitative love:

  Strong ☐ / Moderate ☐ / Weak ☐

• Winning against competitors:

  Strong ☐ / Moderate ☐ / Weak ☐

• Competitor analysis and tracking in place:

  Strong ☐ / Moderate ☐ / Weak ☐

• We can clearly define our "best-fit" customers:

  Strong ☐ / Moderate ☐ / Weak ☐

How would you rate your product-market fit (1–10)? __ /10

Why did you give that score? ________________________________

🧩 Sales Process Details

How are leads converting to revenue?

• Shared strategy and revenue-based KPIs between marketing and sales in place:

  ☐ Yes / ☐ No

• Typical sales cycle length: ______ days

• Deal value (avg): €________

• Do you use a structured sales methodology?

  ☐ MEDDIC / ☐ BANT / ☐ SPICED / ☐ Custom / ☐ None

• Stages and digital customer journey mapped?

  ☐ Yes / ☐ No

• Playbooks or enablement in place?

  ☐ Yes / ☐ No

• Sales-marketing handoff process?

  ☐ Clear / ☐ Messy / ☐ None

• Sales-marketing KPI dashboard created and in use?

  ☐ Clear / ☐ Messy / ☐ None

Biggest blocker right now: ____________________________________________________

🌍 Part 5: International Expansion Readiness

If targeting new markets...

• Localised messaging:

  ☐ Ready / ☐ Needs work

• Market-specific personas:

  ☐ Clear / ☐ Vague

• Competitor landscape:

  ☐ Researched / ☐ Partial

• International SEO/SEM plan:

  ☐ Set / ☐ Draft

• Sales/marketing team localisation:

  ☐ Local / ☐ Remote only

🧰 PART 6: Where Do You Need the Most Help?

☐ Clarify our GTM strategy
☐ Align sales + marketing teams
☐ Launch or scale demand generation
☐ Build AI-first brand awareness
☐ Automate with AI outreach and workflows
☐ Build GTM team skills and capabilities
☐ All of the above – help!

☐ Other: _________

🧭 Growth Ahoy Will Deliver

🔎 Your Personalised Debrief Includes:

✅ Top 3 GTM gaps
✅ Quick-win recommendations
✅ 90-day fast track plan: marketing & sales priorities
✅ Invitation to a free 30-minute strategy call (if you’d like help executing or talk about a longer-term strategy)

📬 Submit Your Audit

When finished, click the CTA below and share your results for a personalised debrief!

🗓️ Want a free live 30-minute debrief? Just let me know in your message!

Read also: Align brand, sales & marketing to win in the AI-powered buyer journey, with sharper positioning, smarter content, and measurable growth:

👉 Read: AI-assisted B2B customer journey

👉 Read also: AI-first brand awareness: Adapt your brand strategy for LLM visibility.

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