Evolving from PLG: The Case for the hybrid product-led sales model
SaaS, Sales Strategy, Growth Ulriikka Järvinen SaaS, Sales Strategy, Growth Ulriikka Järvinen

Evolving from PLG: The Case for the hybrid product-led sales model

Choosing the right growth strategy for your SaaS depends on your product, target audience, and market dynamics. While many SaaS companies begin with a product-led growth (PLG) approach to gain traction, they often incorporate product-led sales (PLS) as they scale to target larger accounts and enterprise clients.

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