Founded by a 4-time CMO in global B2B, Tech, and SaaS with love for sailing
B2B and Tech marketing experience
More detailed experience & company background in profile on LinkedIn
Role: Content Performance Team Lead
Target market: Finland, Nordics, B2B, B2C
Personnel: 150+
ARR: 1M
Omnicom Media Group Finland
Nordcloud (IBM Company)
Role: CMO
Target market: Germany, Austria, Netherlands, UK, B2B
Personnel: 300+
ARR: 65M+
Valo Motion
Role: CMO
Target market: Germany, Netherlands, UK, USA, APAC, B2B
Personnel: 40+
ARR: 9M+
UpCloud
Role: CMO
Target market: Germany, Netherlands, UK, USA, APAC, B2B
Personnel: 50+
ARR: 16M+
As Founder of Growth Ahoy, a growth marketing consultancy for tech and B2B companies, I act as a fractional CMO and GTM strategist, bringing over 20 years of leadership in global marketing, SaaS, and tech. My approach blends data-driven strategy, sharper positioning, and measurable content performance to deliver predictable growth.
I’ve held CMO and senior marketing roles at global tech companies, including Nordcloud, UpCloud, Sellforte, Valo Motion and Omnicom Media Group, leading marketing and GTM strategies across Europe, the US, and APAC.
Through the Growth Ahoy Blog, I share actionable insights and trend analysis on topics such as AI in B2B sales, optimising brand visibility for LLMs and AI search, competitor analysis for GTM teams, and modern strategies for SaaS, B2B and founder-led growth — helping leaders stay ahead of the curve in growth marketing.
Growth strategy for Tech, SaaS & B2B teams
“If one does not know to which port one is sailing, no wind is favourable.”
Marketing agency & In-House Marketing Leadership
Founder Ulriikka Järvinen (Linkedin). With more than 20 years of background in marketing leadership roles, management teams, and shaping Marketing-Sales strategies, my motto is to get things done.
Leadership roles across media, content marketing, and advertising agencies, gaining a 360-degree perspective on brand strategy, media planning, and creative execution.
Led internal marketing teams as a CMO, driving strategic planning, campaign execution, and cross-functional collaboration to enhance brand performance.
Management team experience: Extensive experience as part of the management team, working closely with VCs, investors and boards to drive strategic decision-making and business growth.
Board expertise: Certified Board Member (HHJ) Course at the Finland Chamber of Commerce in 2024, strengthening executive leadership skills.
With a large network of growth marketing and B2B sales specialists.
Utilising AI tools such as GPT, Claude, Perplexity, Runway, and Gemini, while employing journalistic editorial tactics to ensure quality.
Growth Marketing & Revenue Acceleration
Proven growth framework: Developed and implemented a strategic marketing framework that aligns marketing and sales processes, KPIs, and strategies with business objectives.
Sales & Marketing alignment: Created Ideal Customer Profiles (ICPs) and established sales-marketing processes to accelerate revenue growth.
Organic & earned media strategy: Designed a proven methodology to drive scalable growth through organic and earned media channels.
AI brand visibility and AI marketing strategy: Brands can no longer rely solely on clicks and impressions; they need to become citationally embedded in the very architecture of how digital agents understand, recall, and recommend solutions.
Industry expertise: Extensive experience across digital marketing, product-led growth, AI-first brand awareness, advertising, AI-driven content marketing, and media.
Deep understanding of B2B sales, global SaaS, cloud hosting, mixed-reality technology, software development and IT services.
Market / GEO expertise: Finland, Nordics, Germany, UK, Netherlands, Belgium, USA, APAC, Latam.