4-time global CMO in B2B, Tech, and SaaS. With love for sailing.
“If one does not know to which port one is sailing, no wind is favourable.”
I help European and global B2B, SaaS, Tech, and growth companies celebrate growth with marketing performance, sales-marketing alignment and generative AI.
With more than 18 years of background in marketing leadership roles, management teams, and shaping Marketing-Sales strategies, my motto is to get things done.
Strong experience in the management team and board work. The Certified Board Member (HHJ) Course | The Finland Chamber of Commerce 2024.
I have a long track record as an in-house Chief Marketing Officer and a management team member.
This gives me real-life insights into business leadership, marketing and sales teams' challenges.
I created a proven CMO framework to base marketing and sales strategies, processes and KPIs on company business targets and how to analyse and improve marketing-sales outcomes systematically.
I have created Sales ICPs and Sales-Marketing alignment to expedite growth.
I have expertise in assembling and leading internal marketing teams.
With extensive experience in digital marketing, product-led marketing, advertising, content marketing, media, B2B sales, global SaaS, and IT sales and marketing challenges.
I am passionate about leveraging emerging technologies to drive company growth through data-driven marketing.
I have access to a vast network of experienced digital marketing professionals specialising in analytics, PPC, paid media, website design, video, and photography.
“I get things done. The secret of getting ahead is getting started.”