Founded by a 4-time CMO in Global B2B, Tech, and SaaS with Love for Sailing

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Growth marketing consultant Ulriikka Järvinen

B2B and Tech Marketing Experience

More detailed Founder experience & company background on LinkedIn

Series A

Role: CMO

Target market: Finland, Nordics, Germany

Personnel: 30+

ARR: 2M+

Sellforte

SaaS Marketing Analytics

Nordcloud (IBM)

Cloud Hosting & Consulting

Series B

Role: CMO

Target market: Germany, Austria, Netherlands, UK,

Personnel: 300+

ARR: 65M+

Valo Motion

Mixed- Reality Games

Role: CMO

Target market: Germany, Netherlands, UK, USA, APAC

Personnel: 40+

ARR: 9M+

UpCloud

Cloud Hosting, IaaS

Series B

Role: CMO

Target market: Germany, NL, UK, USA, APAC

Personnel: 50+

ARR: 16M+

As Founder of Growth Ahoy, a growth marketing consultancy for tech and B2B companies, I act as a fractional CMO and GTM strategist, bringing over 20 years of leadership in global marketing, SaaS, and tech. My approach blends data-driven strategy, sharper positioning, and measurable content performance to deliver predictable growth.

I’ve held CMO and senior marketing roles at global tech companies, including Nordcloud, UpCloud, Sellforte, Valo Motion and Omnicom Media Group, leading marketing and GTM strategies across Europe, the US, and APAC.

Through the Growth Ahoy Blog, I share actionable insights and trend analysis on topics such as AI in B2B sales, optimising brand visibility for LLMs and AI search, competitor analysis for GTM teams, and modern strategies for SaaS, B2B and founder-led growth — helping leaders stay ahead of the curve in growth marketing.

Growth Strategy for Tech, SaaS & B2B GTM Teams

CMO framework
“If one does not know to which port one is sailing, no wind is favourable.”

Marketing Agency & In-House Marketing Leadership

Founder Ulriikka Järvinen (Linkedin). With more than 20 years of background in marketing leadership roles, management teams, and shaping Marketing-Sales strategies, my motto is to get things done.

Leadership roles across media, content marketing, and advertising agencies, gaining a 360-degree perspective on brand strategy, media planning, and creative execution.

Led internal marketing teams as a CMO, driving strategic planning, campaign execution, and cross-functional collaboration to enhance brand performance.

Management team experience: Extensive experience as part of the management team, working closely with VCs, investors and boards to drive strategic decision-making and business growth.

Board expertise: Certified Board Member (HHJ) Course at the Finland Chamber of Commerce in 2024, strengthening executive leadership skills.

Utilising AI tools such as Custom GPTs, Claude, Gemini, Perplexity, Notebook LM, Jasper, Runway, Fireflies, Make and Airtable..

With a large network of growth marketing and B2B sales specialists.

Bachelor of Social Sciences (B.Soc.Sc.), Media & Communications

Growth Marketing & Revenue Acceleration

Proven growth framework: Developed and implemented a strategic marketing framework that aligns marketing and sales processes, KPIs, and strategies with business objectives.

Sales & Marketing alignment: Created Ideal Customer Profiles (ICPs) and established sales-marketing processes to accelerate revenue growth.

Organic & earned media strategy: Designed a proven methodology to drive scalable growth through organic and earned media channels.

AI brand visibility and AI marketing strategy: Brands can no longer rely solely on clicks and impressions; they need to become citationally embedded in the very architecture of how digital agents understand, recall, and recommend solutions.

Industry expertise: Extensive experience across digital marketing, product-led growth, AI-first brand awareness, advertising, AI-driven content marketing, and media.

Deep understanding of B2B sales, global SaaS, cloud hosting, mixed-reality technology, software development and IT services.

Market / GEO expertise: Finland, Nordics, Germany, UK, Netherlands, Belgium, USA, APAC, Latam.

Latest News: GEO Training NPS 98%

  • GEO training

    4.88 Instructor Rating for GEO Training (Scale 1-5)

    “The training was rewarding and well executed. A lot of information and good summaries at the end.”

    — Attendee of Growth Ahoy’s GEO Training via Helsinki Region Chamber of Commerce 17.12.2025

    Book now
  • GEO training

    4.71 Event Rating for GEO Training (scale 1-5)

    “Very good training, where I received comprehensive basic information about GEO and good practical tips.”

    — Attendee of Growth Ahoy’s GEO Training via Helsinki Region Chamber of Commerce 17.12.2025

    Book now
  • CMO

    AI Optimisation (GEO) Training - Book Now!

    Ensure your website's visibility with AI optimisation. SEO brought site traffic, but now AI decides whether your brand exists.

    1,5 h training for your team + GEO materials from 1500€.

    Sign up

Build a predictable Growth Engine for the AI-Powered Buyer Journey

  • Lay the foundation for predictable growth by aligning who you target, how you win, and how you scale.

    • ICP mapping & segment prioritization

    • Customer journey & buying motion design

    • GTM audit & growth planning

    • Market and competitor analysis

    • New market entry & expansion strategy

    Outcome: Clear focus, sharper positioning, and a GTM plan your teams can actually execute.

  • Senior GTM leadership without the cost or risk of a full-time hire.

    • Fractional CMO / Head of GTM support

    • Founder and board-level advisory

    • Revenue and growth planning for Series A–B and scaling teams

    • Hands-on leadership across marketing, sales, and product

    Outcome: Strategic direction, faster decisions, and aligned execution across GTM teams.

  • Turn strategy into a repeatable growth engine across marketing, sales, and product.

    • Sales–marketing alignment and revenue workflows

    • Transition from inbound-led to PLS or hybrid GTM motions

    • Growth marketing coordination for B2B and SaaS teams

    • Founder-led content and thought leadership systems

    Outcome: Less friction, higher conversion, and GTM teams moving in the same direction.

  • Win where modern B2B buyers actually discover, evaluate, and decide.

    • AI-first marketing and content strategy

    • GEO, SEO, and AI-driven brand visibility

    • AI-powered content, automations, and distribution systems

    • Marketing team resourcing assessment and automation with AI

    Outcome: More visibility, higher-quality demand, and scalable execution without bloated teams.

  • Equip your team to operate confidently in an AI-powered GTM environment.

    • AI-first brand visibility training

    • Sales, marketing, and GTM enablement

    • Custom training programs for founders and teams

    Outcome: Teams that understand the why, the how, and the tools behind modern B2B growth.

See pricing and packages
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